NO PISE LA GRAMA
No Pise La Grama is a fashion design firm whose values are dedication, quality and innovation. These characteristics have earned the label wide acclaim and made it a favorite brand among fashion-forward women interested in owning garments rich in creativity and femininity.
No Pise La Grama started in 2008 as a small fashion atelier under the direction of founder, Daniela Panaro, who dedicated herself to accomplish her dream of becoming a fashion designer. The atelier launched with practically no resources and rapidly became known for its clean cuts and original, exclusive designs, that reflect a lifestyle captured by its prêt à porter and haute couture lines.
During its first year, No Pise La Grama was invited to share the runway with the famous Italian firm, Costume National. The following season, it received the attention and support of high-profile media, including E! Entertainment Television, CNN, the Parsons School of Design Journal, among others. Yahoo Telemundo said of No Pise La Grama during an interview: “no doubt, this is one of the major up-and-comers of Latin America”.
Season after season, No Pise La Grama has created iconic pieces; in the Spring/Summer collection of 2012, bright garments with feathers and an unstructured sequined vest were the most sought-after pieces. For the next season, Panaro reinvented fringe, developing pieces of superb execution and movement. In 2014, she experimented mixing skirts and renewed the fashion t-shirt, turning the Je T’aime t-shirt into a must-have - and becoming one of the brand’s classics.
The firm's success has led to several alliances, including one with Diet Coke in 2012. The campaign featured a TV ad inspired by the brand's career path. This alliance was created to encourage commitment and perseverance, under the slogan “Always extraordinary”. In 2013, Diet Coke featured the brand once again, this time unveiling a bottle and several cans designed by No Pise La Grama. Both formats hit stores, screens and magazines, turning the pieces into collector's items.
The Latin Grammys 2014 was another milestone for No Pise La Grama. On that day, Venezuelan star, Mariana Vega, wore a custom-designed No Pise La Grama dress during her performance. Vega won the award for best new artist, and her voice and looks caught the attention of many, including the New York Times and People en Español magazine.
No Pise La Grama is inspired by a green philosophy, which is developed through a genuine social commitment; the label supports different foundations and focuses sharing values with its working team.
The firm's collection is currently available at its iconic boutique in Caracas, on its online store www.nopiselagrama.com, and in 30 authorized stores worldwide.
“My inspiration comes from several elements, but I must confess that I'm most inspired by shapes found in nature and a wide range of emblematic artistic icons,” says Daniela Panaro, a young Venezuelan designer who expresses elegance, spontaneity, versatility, contrast, and originality through her work. These characteristics have won over countless women who have discovered in her designs an alternative to conventional options. After travelling to Caracas to spotlight her work, CNN said that “the Venezuelan woman is defined by being well dressed and elegant, and this is exactly what No Pise La Grama achieves. They provide touches of refinement and elegance we all need”.
The path toward fashion started very early for Daniela, who always felt inclined towards design. In 2008, she dedicated herself to her dream of becoming a designer and founded No Pise La Grama. Her very first collection was a breakthrough, quickly gaining a very positive approval by the fashion world. That same year, she was invited to share the runway with the famous Italian brand, Costume National. Several prominent reviews of that show mentioned Panaro's work, including the prestigious Parsons School of Design Journal.
Recognizing her hasty rise in the fashion world, the World Economic Forum named Daniela Panaro a Global Shaper in 2011. This coveted international honor recognized her leadership in her field and her potential to shape the future. That year, the World Economic Forum invited her to participate in a summit in Mexico, alongside world leaders and celebrities.
Daniela Panaro has created lines and cuts that have become iconic, like the ones present in the Spring/Summer collection of 2012, where brightly colored dresses with feathers and an unstructured sequined vest were the top most wanted pieces. For the next season, she reinvented fringes, developing pieces of grand execution and movement. In 2014, she played mixing skirts and recreated the fashion t-shirts, turning the Je T´aime t-shirt into a mandatory garment in every closet.
In 2012, Diet Coke launched a TV campaign featuring Daniela Panaro and her brand No Pise La Grama. It was inspired by Daniela's career path and the idea of stepping out of traditions, under the slogan “Always extraordinary”. In 2013, Diet Coke featured Panaro once again, this time unveiling a bottle and several cans designed by No Pise La Grama. “This alliance has been incredible, I loved doing it”, she said. Both formats hit stores, screens and magazines, turning the pieces into collector's items.
The Latin Grammy ceremony in 2014 was another breakthrough moment for Daniela Panaro. That night, the singer, Mariana Vega, wore during her performance a dress specially designed by Panaro. Mariana Vega won the award for best new artist and her voice and looks caught the attention of many, including the New York Times and People en Español magazine.
In 2015, in recognition of her achievements in developing her brand, Daniela was named the director of the Asociación de Jóvenes Empresarios (Young Entrepreneurs Association), an organization that works to foster, support, and promote entrepreneurship in her country of origin.
Daniela Panaro is currently the creative designer of both No Pise La Grama and her eponymous luxury brand. Through both, she combines style with elegance, producing pieces with exquisite details and perfect finishes that delight her growing clientele. Daniela's success and style have captured the attention of several celebrities, becoming an important reference among fashion figures. Panaro, however, is always looking forward, and is focused on No Pise La Grama's very bright future. Her most important role today is as mother of Darío. The designer is based in Venezuela with her husband and son, and travels to wherever her work or her inspirations take her.